Please let us know what you think of our newsletter, the information, and our services. We are always looking for your suggestions (and support!) Thanks! All of us at THE ONE
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SPONSOR NEWSLETTER
AND INDUSTRY NEWS
Check out our links to YOU! Local Wedding Professionals
Fall 2009
ADD YOUR RECIPROCAL LINK & GET YOUR REBATE
A LETTER FROM THE PUBLISHER
CREATIVE DESIGN & PUBLISHING, LLC.
THIS MONTH'S BUSINESS
As part of your contract, we provide brides with a link to your business from our website. We ask for a reciprocal link, and this year required a deposit be paid until the reciprocal link was set up.
You must set up a link with a blurb, or logo, before 10-1-09 to be rebated the refundable link fee.
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To our sponsors old and new,
In one of the marketing magazines I received recently, there was an article about change. Basically it mentioned that when people are fearful, sometimes they cling onto their old way of doing things because they remember it working in the past (or at least they believed that it worked in the past, because generally, the economy was better). It said that things change, and like all creatures we can either embrace the change, get creative and adapt, or risk extinction.
Well I do see that point. Without giving away my age, I can say that this isn't my first recession! My attitude is that tough times require tough thinking. Evaluation at this point is much more difficult, because you aren't comparing apples to apples when you say "I used this apple last year and it was good" and "I used this different apple this year and it was bad". It may not have been the fruit, it could have been the vast change in the climate - if you know what I mean. Sometimes we just have to figure out what makes sense.
We all have choices here. We all need to recognize that if we are going to stay in the game we have to keep playing and if we are going to sit on the sidelines, we could be benched for the season. It's time to raise the bar on creativity, think outside the box and work together like we never have before.
Here at The One, we faced some tough choices as well. A great deal of thought went into how to hold the line on cost to our sponsors, and yet make the improvements that not only keep us the leader in "Out of the box" marketing, but make us the most effective marketing method available.
As always, we are in it for you. We decided to go into this strong and committed to our current region, with the best DREAMBOOK we have ever produced. We wanted to be absolutely sure that evey bride would love it, use it and see your name repeatedly. We are developing a loyal following among many professionals that know how we bring them results, and wanted to bring those same, or better results to all of our new sponsors as well.
As always, we remain committed to you and to our brides. As my grandpa always said, "Our trials, handled with the grace and assistance of God, ultimately make us stronger." Through this year we will be encouraging our sponsors to find new ways of working together, new markets for their services, and generally new, (or just different) ways of doing business We've all heard the adage, "buy low, sell high". Sometimes a down economy is the best time to increase market share by keeping your name in the forefront and coming out the other end as a stronger player than ever before.
We look forward to traveling with you, through to the "other side" of this turbulence, when we look back on this time as survivors.
May God bless and keep you all safely under his care.
Cynthia
CURRENT LEAD LISTS
Have you ever received a fax intended for someone else? Just that issue is our impetus behind discontinuing delivery of lead lists via fax. Until further notice we will be e-mailing everyone with a link to the month's news page which will contain the month's leads in PDF and Excel for easy download and print. Remember, our lead lists are seeded so be sure not to share with anyone!
You will need a password, which is provided in your e-mail.
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AFWPI NEWS
You may not know that I am on the advisory board for the newly formed central valley chapter of the Association for Wedding Professionals International. We have been holding meetings in the northern central valley (Modesto - Turlock), but it's time to get down to Fresno and Visalia. We are looking for locations for the once monthly mixers. There isn't a great deal involved, and being the location just once, secures you free membership in the association!
Contact me if you or a friend are interested. You need not be a sponsor of THE ONE to participate.
Call 559-924-2805 for information about the local AFWPI
Select a link, logo or copy, that works for your site:
Planning a Wedding? You’ll need THE ONE!
Visit our shop to get a copy of the DREAMBOOK Wedding Scrapbook on us and visit www.TheOneWedding.com for planning books, online tools, inspirations, links and free prizes!
Visit www.TheOneWedding.com for wedding planing tools, tips and Free prizes every month!
Be sure to make the hyperlink "hot" and then notify us before October 1st to get your rebate!
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MONEY SAVER OF THE MONTH
Did you know that there is a less expensive way to have a dedicated fax line, than paying for an extra line of service?
Here at The One, we pay for just one business line, then get our faxes via e-mail through a service provided by www.MyFax.com. We still have a number to give out to clients, but the service costs far less than an extra phone line, AND allows us to receive numerous faxes at one time, as well as giving us a digital, forwardable copy of every fax. It saves paper, too, because if you just need to read it, or digitally file it, there is no need to print! Check it out and save some cash.
559-924-2805
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FREE LINKS
As promised, we are sending you links every month to other sites where you can promote your business. We'd like it to be all about our own site, but bottom line, we are here to help you, so we are encouraging you to go to each of these websites and set up a free listing for your business. The sites and links to their listing page follow: Don't put it off. Get listed today or click here to contact us and learn how we can do it for you!
Bride.com
As part of our web design division, we are offering the service of listing your business on all possible business and wedding related sites. We will set up user names and passwords for you, input information about your business and create all the links to your site. We will also monitor the expiration dates and be sure that the liistings are renewed. Just like "Progressive", you can "Name your price" and we will tell you what we can do within your budget. Call us at 559-924-2805 or e-mail info@TheOneWeddingPlanner.com for more information.
DON'T HAVE TIME TO DO ALL THIS "WEB STUFF!"??
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